The blog is run by Sangeeta & Rachita. Two people who have a fascination with everything the world of beauty has to offer.

Sangeeta the founder of sangeetarachita was born and raised in Chennai. She has a background in Advertising and stumbled into writing and beauty blogging by chance. She didn’t know she had flair or penchant for writing till one of her friends insisted she write freelance for a UK based magazine. Since then she has written for NXG, The Hindu and has had articles published in the India Today. Apart from writing, she enjoys catching the latest movies in theaters and listening to music.

Rachita has always been fascinated by products and their packaging and it came as no surprise when she found her calling in the field of advertising and worked on major FMCG brands in India. After moving to Maryland, USA a few years ago her eternal quest to discover the gems in the beauty industry here grew. For her, there’s no greater bliss than splurging and exploring various kinds of products (shopaholic alert!). Take her to a nearby Sephora or any beauty store and she goes into the a-kid-in-a-candy-store mode. She has sensitive skin but that hasn’t discouraged her from all the experimentation. She has been spoilt for choices in the US of A and hopes to help fellow beauty enthusiasts with her trials, experience, and reviews. She tries to keep her ears and eyes open and is always on the lookout for great deals on anything beauty. Apart from my beauty adventures, she loves DIYing Décor and has a newfound passion for home organization.